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Sprouts Premium

Sprouts private label introduced a

line of premium beverages. The goal: to reflect quality, imported offerings their customers would be proud to put out at special gatherings or give as gifts. These received rave reviews.

Designed for 8020

Holiday Diet Coke Packaging

Coca Cola needed a holiday line of packaging for the Diet Coke segment. This whimsical overhead scene captured the joys and delights of

the season.

Art Direction for Futurebrand

Gerber Pure Brand

Pure, clean and safe - what your baby's water should be. Those were the directives for Gerber's entry into the bottled water category.


This exploratory shows the range

of thinking for both branding,

concept and design. One of these logos and one layout would later be selected and developed into the

final package.

Designed for Zack Group


Packaging Refresh

Snapple brand needed a refresh

that also did a better job segmenting diet from the base line. Since they didn't want to walk away from their existing equities I capitalized on

them enlarging and simplifying for a stronger shelf presence and a very clear segmentation of diet.

They loved the results!

Designed for Futurebrand

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