Sprouts private label introduced a
line of premium beverages. The goal: to reflect quality, imported offerings their customers would be proud to put out at special gatherings or give as gifts. These received rave reviews.
Designed for 8020
Holiday Diet Coke Packaging
Coca Cola needed a holiday line of packaging for the Diet Coke segment. This whimsical overhead scene captured the joys and delights of
Art Direction for Futurebrand
Gerber Pure Brand
Pure, clean and safe - what your baby's water should be. Those were the directives for Gerber's entry into the bottled water category.
This exploratory shows the range
of thinking for both branding,
concept and design. One of these logos and one layout would later be selected and developed into the
Designed for Zack Group
Snapple brand needed a refresh
that also did a better job segmenting diet from the base line. Since they didn't want to walk away from their existing equities I capitalized on
them enlarging and simplifying for a stronger shelf presence and a very clear segmentation of diet.
They loved the results!
Designed for Futurebrand