Sprouts Farmers Market Store-wide Packaging Redesign
I had the honor of helping revamp the entire Sprouts packaging line. Sprouts wanted a more contemporary and engaging look while maintaining the brand's personality of authentic, down-home flavor and appetite appeal. It was a delicious and massive project.
The fall pumpkin flavor line-up.
Created for 8020 Design
Sprouts Premium
Beverages
Gerber Pure Brand
Pure, clean, and safe—what your baby's water should be. Those were the directives for Gerber's entry into the bottled water category.
This exploratory shows the range of thinking for branding, concept, and design. One of these logos and one layout would later be selected and developed into the final package. Created for Zack Group.
Endust Brand & Packaging Update
Sara Lee needed an overall brand update for Endust to match their new positioning of 'Fast & Convenient Cleaning for busy lives.' No-nonsense, fast cleaning with just one swipe was personified in this bold, active logo and packaging system.
Created for Hanson Design
Spa Naturals
Hand Soap Line
Inspired by decorative splash tiles, this simple yet elegant line of hand soaps makes an inviting addition to any bath.
Created for Blue Cross Laboratories/
The Starco Group
Fujifilm Services and Solutions Program Brochure
With 13 distinctly different and unique data services, Fujifilm needed a customizable yet economical tool for their sales force to spearhead and focus sales.
This custom trifold brochure with an interior pocket and separate inserts for each of their services was an unqualified success.
Created for LAM Design
Pacific Coast Teas
Pacific Coast wanted to expand their tea line to include authentic, herbal, and exotic blends. Creating a simple architecture with strong color coding and elegant food presentation helped consumers quickly find and identify their blends. Created for Vertis
International
Fine Art Fund
This emerging organization needed a logo that would reflect the contemporary artists of excellence they will sponsor, support, and represent.
Created for International Fine Art Fund
DeBoles Packaging Update
DeBoles is a brand that has stood the test of time. However, when specialty 'health' foods began being offered in supermarkets, they realized their subtle equities and colors got lost on the shelf, and their ever-expanding line of offerings became too confusing to shop. Leveraging all their existing equities with a stronger focal point and organized segmentation not only met their goals but also elevated their brand in a way that was relevant and still authentic to their brand.
Created for Zack Group
